• Thu. Dec 2nd, 2021

Software product company Arbisoft on the growing startup market in Pakistan

ByASNF

Oct 23, 2021

“In 2007, I, along with a few other colleagues, founded Arbisoft because we loved solving a variety of computing problems rather than staying close to one particular domain or technology vertical. We felt it was much easier to do that in a software services company than a software product company,” says Yasser Bashir, co-founder of Arbisoft. “In addition to our love for software development, we also had strong ideas on the kind of culture that would likely inspire smart people to do their best in a technology-focused organization. Arbisoft is a manifestation of many of those ideas.”

Over the past two weeks, Anna Heim has interviewed Bashir from Arbisoft as part of our Experts project. They were recommended to us through our survey; we’d love to know which software consultants you’d recommend to other startups. We also had guest columns focused on growth marketing about growth tactics and early-stage comm teams, but more on that below.

Software Consulting

Consultant: Arbisoft
Recommended by: Omri Traub, CEO of Popcart
Testimonial: “We were able to create a high-performance dev team that includes dev, QA and DevOps. We had access to top talent and, importantly, elasticity in hiring. If we wanted to add a developer, we could have an incredible one join our team in under one week. It would have taken us weeks and months to recruit and hire a developer in Boston or the U.S.”

Consultant: Solwey Consulting
Recommended by: Paul Shaked, Sandland
Testimonial: “They helped us tremendously — a not so great dev team in Europe built our site with no documentation and lots of sloppy code, but Solwey was able to come in and sort through everything. Not to mention, our e-comm site is built on a headless CMS x Shopify checkout. Solwey was one of the only teams that was able to jump in and really get things to a good place with almost no major delays due to tech debt.”

Consultant: Planetary
Recommended by: Ryan Doney, Ad Lunam
Testimonial: “I vetted several different consultancies, and Planetary not only brought technical expertise to the table, but their startup-specific mindset meant that it was incredibly easy to get aligned on our mission, and how to best build it. Josh is a great talent, and he’s built a remarkable team. Their work dramatically cut down our time to market, as well as giving us a ready-made jumping off point to start iterating on our product.”

Consultant: OpenCubicles
Recommended by: Anonymous
Testimonial: “The OpenCubicles team helped us improve our infrastructure utilization, response time and other aspects critical to e-commerce success. We were able to rationalize cloud infrastructure costs due to thorough analysis and optimization. They helped us automate many aspects of operations. Would recommend to those looking for reliable technology services, especially e-commerce development.”

Consultant: ThinkNimble
Recommended by: Philip Deng, Grantable
Testimonial: “They are focused on helping startups succeed and they care deeply about the missions of the companies they help. They brought us way forward in terms of our design and also connected us with lots of thoughtful people beyond the company who have helped us move forward.”

Arbisoft co-founder Yasser Bashir on building trust with early-stage startups: Anna and Bashir spoke about how Arbisoft has grown over the past 13 years, how they build trust with their clients and the startup scene in Pakistan. Bashir says, “I have been very involved with the startup and tech ecosystem in the country since its inception. It is indeed taking off like a rocket ship right now, and we couldn’t be more excited about it. This year, startups raised more funding than all of the previous years combined. Arbisoft is excited because many of these startups need technology services, and therefore, we have a new and exhilarating market at our disposal.”

Growth Marketing

Marketer: Ki from WITHIN
Recommended by: Anonymous
Testimonial: “Ki has been supporting our business for over three years, and every time he finds unique ways to exceed expectations. From launching new products that sell out in days rather than weeks, being able to onboard new members of our team so they can contribute faster, and being someone that can work at a strategic level with our VPs and at the data-driven level with analysts, his range is truly outstanding and I believe he is in the 1% of the 1% of marketers.”

Marketer: Kaveh from WITHIN
Recommended by: Anonymous
Testimonial: “Kaveh is one of the most empathetic and collaborative marketers I have ever worked with. Our team was largely brand marketers and Kaveh did a great job of bridging their world and our profit-optimized media strategy seamlessly (even if it meant an after-hours marketing jam session). Not only that, but you could tell he really cared about the brand, catching small issues with the site and sharing them with the team proactively, etc.”

(TechCrunch+) Smart growth tactics put account-based marketing within reach for startups and SMBs: Jonas van de Poel, head of content marketing at Unmuted, says, “F​​or many startups and SMBs, successfully setting up account-based marketing strategies can feel like a pipe dream. Startups still struggling to find product-market fit wouldn’t dream of being able to identify and map out their ideal customer profile (ICP) clearly enough. At the same time, small and midsize businesses often lack the resources to invest in elaborate multitouch-point content marketing strategies.” Van de Poel shares what account-based marketing is, the importance of mapping a customers journey to marketing content and more.

(TechCrunch+) Hiring is just the first step when building an early-stage comms team: Yousuf Khan, partner at Ridge Ventures, writes about not just the importance of having an early-stage comms team, but the importance of communicating with them. Khan says, “It’s not just important to have relationships between executives and media — you should have solid relationships with your comms people, too. Allow them to get to know you, your likes and dislikes, the environments in which you thrive and where you feel most comfortable.”

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